Why study Digital Marketing Essentials for Small Businesses?
This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.
What will I learn?
On completing this programme, you will be able to:
• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
• Outline the practical aspects of creating the infrastructure for digital and online tools
• Identify potential legal and contractual considerations
• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
• Suggest how digital and online tools can be used to generate revenues for the business
• Create an online profile for a business and potential points of differentiation
• Explain the importance of customer behaviour in an online context
• Develop a creative digital marketing plan for a small business Your learning will be supported by a specially written study guide and access to the ABE members’ portal
How will I be assessed?
The qualification will be assessed by a 1,500-word assignment set by ABE
At the same level of learning difficulty as an A level
