Why study Digital Marketing Essentials for Small Businesses?

This course is ideal if you are thinking about setting up a small business or if you are already running such a venture. You will create a digital marketing plan designed to improve the business’s performance. In so doing, you will also develop transferrable skills which are valued by employers.

What will I learn?

On completing this programme, you will be able to:

• Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques

• Outline the practical aspects of creating the infrastructure for digital and online tools

• Identify potential legal and contractual considerations

• Demonstrate how digital and online tools can be used to engage with customer, prospects and the market

• Suggest how digital and online tools can be used to generate revenues for the business

• Create an online profile for a business and potential points of differentiation

• Explain the importance of customer behaviour in an online context

• Develop a creative digital marketing plan for a small business Your learning will be supported by a specially written study guide and access to the ABE members’ portal

How will I be assessed?

The qualification will be assessed by a 1,500-word assignment set by ABE

At the same level of learning difficulty as an A level

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